Title: alienation
140 Character Summary: Using alien imagery to explore the theme of
isolation, I’ll be creating designs for a brand, “alienation”, that are linked
by limited color and geometric elements.
Thesis Update: For my project, I will be working to design and
create a brand, called alienation, focusing on extraterrestrial and outer-space
themed work. I will be developing a series of images following this theme for
use on products such as posters, T-shirts, stickers, stationary, etc. I will be
using limited color palettes and geometric forms to establish a cohesive body
of work. The imagery, as well as brand name, revolves around the exploration of
personal feelings of isolation, or "alienation", in different aspects
of my life. I plan to explore this through alien and space imagery because the
subject matter is intriguing to me, and I also feel like the theme will be able
to reach a broader audience, as many people have similar feelings at times in
their own lives, and what better way to represent that common feeling than with
designs literally "from another world"? I hope that this work will
appeal to an audience of people who feel similarly isolated or alienated in
their own lives, and that by uniting this imagery under a brand, that I can
create a sort of “nation” for them to bond over, similar to the subcultures
linked by brands such as Sketchy Tank, or the unifying LGBT positive message of
brands such as Flavnt. My initial goal for this semester is to create a broad
and diverse range of sketches upon which I can choose the best designs from
later in the year to develop into final products. I plan to also explore color
palettes and recurring elements I want to include in the designs at this time.
I am also in the process of exploring if I want to have more symbolic or
allegorical-type imagery, or more purely design-based work.
Currently I am in the process of experimentation
and creation. I am creating various pieces as different ideas come to me and
feedback from the seminar group steers my work in a variety of directions. Some
of my current work has an element of metamorphosis and change to it, as I
attempt to loosen up a bit in my designs and explore images that are not
entirely clear on the first viewing. However, I also plan to bring more
concrete imagery back into my work soon, and take some of them to a screen-printing
phase in order to get a better physical representation of what I might like to
explore next, since this is the type of design work that most inspires me to
keep creating more and more work. More “graphic” and representational imagery
will help me reach a broader audience, as it is more enticing for the average
person to view, and thus is more likely to help me reach my goals as the
semester continues and I develop these ideas further.
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